ICICI Bank launched its virtual app development challenge ‘ICICI Appathon’, on Friday, inviting the developer community and technology companies, startups and technopreneurs to help create the next generation of banking applications on mobile.
“Taking technology as a core of our strategy, we have introduced the ‘ICICI Appathon’. Through the ‘ICICI Appathon’, we want to broad-base and leverage on the innovative ideas and the exceptional talent in our developers, technopreneurs and technology startups. We believe that programmes like these will encourage young developers to create world-class banking applications on mobile and will strengthen the government’s ‘Digital India’ mission. We hope to get ideas for some exceptional apps at the end of this development challenge.”