More than half a million volunteers helping job seekers in different rural schemes now have a new target: To enrol people and shops in e-economy and train them in cashless transactions.
And despite an incentive of Rs 100 for making each village shop accept any form of digital payment, volunteers across India are facing a daunting task.
So far, just 55,000 merchants have gone digital and 2.5 million rural Indians enrolled in cashless transactions after the government recalled Rs 1,000 and Rs 500 notes on November 8, said a senior member of the Amitabh Kant-led task force to push cashless economy.
“We have asked the National Payment Corporation of India (NPCI) to ease formats of two payment systems — USSD and UPI. In villages, people prefer fingerprints over other security features and it will help in higher rates of enrollment,” said Amarjeet Sinha, rural development secretary.
But even the rural development ministry’s own set-up for cashless economy needs major improvements. Out of the 1.1 million active workers of the Centre’s rural job scheme — Mahatma Gandhi National Rural Employment Guarantee Scheme — just 34% have an Aadhaar-linked bank account.
This comes amid a strong push for cashless economy by Prime Minister Narendra Modi — a decision criticised by the Opposition as anti-poor.
Now, the rural ministry has set an ambitious target to get Aadhaar-linked bank account in another 35 million job accounts.
But mere enrollment will not be enough, as opportunities to transact cashless is still limited. In a review meeting, the Kant panel found that out of 160,000 ration shops in the country, only 35% had machines to identify biometrics of MGNREGA workers.
“But there is a massive interest among people, particularly the rural youth, to adopt new ways to go cashless,” said Sinha.